Challenge

A recognized leader in the field of consumer product evaluation, CTL has state-of-the-art laboratories in the United States, Canada and the Far East. A multi-faceted company with a variety of capabilities, CTL wanted a dynamic way to communicate its “story,” and the particular solutions and benefits it could bring to prospective clients.

Solution

Underscoring CTL’s ability to customize its set of services to each client’s needs, Stone Media Productions created an interactive CD-ROM that gives viewers control of the presentation, allowing them to navigate the material based upon their particular needs and objectives.

Result

Thanks to this interactive presentation that clearly communicates the CTL story in a manner most meaningful to the viewer, CTL has seen the overall cost of sales decrease, as client inquiries have become more qualified.